August 4, 2020

Media Studies


Exam board: EDUQAS


  • To encourage and develop the ability to use Media terminology effectively.
  • To work together collaboratively to help each other to make progress.
  • To develop independence and resilience so that all students are able to take responsibility for their own learning. This will enable students to successfully complete their course work.
  • To develop an understanding of different mediums (film, the internet, advertising, music, magazines, the news, radio and television).
  • To provide enjoyment and to stimulate their awareness of the media and current issues and debates.
  • To be creative and produce a range of production tasks.

Key stage 4

During Key Stage 4 we encourage students to analyse a range of media texts around the key concepts of: media language, genre, representation, audience and Media Industries. We offer the students a range of texts such as: adverts, film posters, magazine pages, music videos, TV crime shows, newspapers, radio dramas and video games to look at, analyse and discuss. Students are exposed to texts from different time periods and countries to try to broaden their experiences. Students develop their ability to use media terminology and apply relevant media theories. These skills are developed through a range of teaching strategies and we cater for all learning styles to suit individual learner needs. Students are also encouraged to plan and produce their own magazine pages. They are exposed to a range of editing programmes and technologies to improve their confidence. In year 10 students analyse a range of texts from Component one and two and begin their unit of coursework and in year 11 they complete their unit of coursework and continue to spend time covering topics from Component one and two as well as revising and preparing for their media exams. Coursework is worth 30% and the exams are worth 70%.

Key stage 5

During Key stage 5 students split their time between coursework (30%) and covering topics and preparing for their two exams (70%).  Coursework involves planning and creating marketing and promotional resources for their own film and exam topic include: adverts, film posters, film promotion material, music videos, radio talk shows, video games, newspapers, Science Fiction TV dramas, magazine and bloggers and you tube videos. Students are taught in a variety of ways to allow for all learning styles. They are also given the relevant guidance and support to encourage then to become independent learners who can organise themselves appropriately. This is to enable them to move on successfully to further education if they so wish.

In year 12 Students begin their coursework in March after the brief has been released by the exam board and students choose and analyse promotion and marketing resources for a particular genre of film, complete thorough research (primary and secondary) into this genre and produce a statement of aims for their film. Out of this statement two pieces of production work is produced: a print based marketing production and an audio video/online form of promotion is constructed. For the exam students then analyse a range of media texts from Component one focusing on different mediums and texts. Students are exposed to texts from different time periods and countries to try to broaden their experiences. Students analyse these texts for:  media language, genre, representation, audience and Media Industries. Students are encouraged to use appropriate media terminology and are taught how to apply sophisticated theories to the texts they are analysing.

In year 13Students will continue to work on the coursework that they started in year 12. For the Component two exam students study 3 media industries in more detail: Television, magazines and online media. They study 2 texts for each industry. Study includes an analysis of: Representation, audience, genre, narrative, regulation and control, industry, marketing and the use of new technologies.